INDUSTRY-RECOGNIZED STRATEGIC MEETINGS & ENTERPRISE EXPERIENCE LEADER

I deliver end-to-end event leadership, from strategic governance and program optimization to flawless execution of high-stakes conferences, summits, and global meetings that drive measurable business outcomes.

With 20+ years of experience across corporate and agency environments, I specialize in Strategic Meetings Management (SMM), vendor strategy, cross-functional stakeholder alignment, and executing complex programs serving audiences from 50 to 25,000+ attendees.

Proven ability to establish governance frameworks, lead enterprise-wide meeting portfolios, optimize supplier strategy, and deliver measurable ROI across leadership summits, multi-day conferences, franchisee engagements, trade shows, and global meetings.

0 + EVENTS

PLANNED & EXECUTED

0 + YEARS

OF EXPERIENCE IN EVENTS + MARKETING

0 GUESTS

largeST EVENT SIZE

MY APPROACH

Enterprise organizations need meetings programs that deliver more than flawless execution; they need predictable, scalable systems that:

• Reduce executive friction and decision fatigue
• Deliver consistent experiences across regions and stakeholders
• Drive measurable results tied to business strategy
• Protect budget and reduce organizational risk
• Enable leaders to make better decisions faster

I don't just execute meetings; I build systems and deliver experiences that let meetings serve the business.

Trusted by leading organizations

Throughout my career in corporate and agency roles, I’ve managed strategic meetings programs and executed high-impact events for Fortune 500 companies, global brands, and industry leaders.

AREAS OF EXPERTISE

EVENT EXECUTION & EXPERIENCE DESIGN

Delivering flagship conferences, trade shows, incentive programs, and executive experiences from 50 to 25,000 attendees with creative precision and operational excellence.

SUPPLIER &
VENDOR STRATEGY

Sourcing, negotiating, and managing hotels, agencies, production partners, and technology vendors, consistently achieving 15-25% cost savings while maintaining quality standards.

GOVERNANCE &
PROCESS OPTIMIZATION

Establishing frameworks, intake processes, SOPs, and decision checkpoints that create consistency, control, and continuous improvement across meeting portfolios.

PERFORMANCE
ANALYTICS & REPORTING

Defining KPIs, tracking pipeline influence, ROI, and engagement metrics, and delivering data-driven insights that inform strategic decisions and demonstrate business impact.

ENTERPRISE
MEETINGS SYSTEMS

Implementing and optimizing meeting platforms, workflows, and reporting tools that scale enterprise-wide.

STAKEHOLDER COLLABORATION & INFLUENCE

Partnering effectively with Sales, Marketing, Operations, Finance, Legal, and executive leadership to ensure alignment, buy-in, and seamless execution.

I would like to express my sincere appreciation for what was, without question, our most successful annual meeting to date. This accomplishment is a direct reflection of Latoya’s outstanding planning expertise, strategic coordination, and flawless execution. Latoya and I have worked collaboratively on two large corporate events on behalf of AAA Northern California, Nevada and Utah (NCNU). Latoya’s responsibilities included the sourcing, planning and execution of two large AAA NCNU Leadership Conferences, including leading a team of 4-5 onsite event support staff. She is an extremely positive, conscientious, trustworthy and organized professional meeting planner. I am continually impressed with her knowledge, experience and ability to remain calm during stressful situations. Her integrity and responsibility, as well as her reach for a high level of achievement and excellence, are unmatched. Latoya is truly a team player and always represents herself in a professional and articulate manner. Latoya’s partnership has been a tremendous asset to us and I believe she will be an invaluable asset to any organization she joins. I strongly recommend her to any company seeking an outstanding individual.

Garrett WunAAA

Latoya McCreary reported to me at Insurance Auto Auctions. She was attentive to detail and responsive to my direction. She also made an effort to get to know many of our branch managers and other team members at offsite locations, which helped her better manage projects that needed input from other parts of the company. While working for me, Latoya developed her professional talents by becoming a certified meeting professional, which helped in her day-to-day activity. Many of Latoya's daily tasks evolved during our time working together as the business grew and our approach to marketing issues changed. I personally appreciated her support in my role at that time as Vice President of Global Marketing. Her efforts made my job easier and allowed me to spend time on matters that needed my attention. In my opinion, Latoya would be an excellent candidate to have working within an organization in need of her unique talents and abilities.

Dan OscarsonVice President, Global Business Development, IAA

Latoya is one of the most conscientious, knowledgeable people we have worked with in our 27 years in business. She knows what is needed, she knows how to communicate those needs clearly and concisely, and is always most pleasant in doing so. Her attitude is always upbeat and positive, and she is a total joy, professionally and personally. She will be an absolute asset to any company she is affiliated with. Please call me personally if you have any questions.

Jacqueline BowenPresident, RMA Meetings

Latoya McCreary was a value partner with me at Creative Group, providing meeting logistics services to our clients. Her attention to detail is excellent and her customers enjoyed the consultative services that she provided. She will be an asset to any organization that she is associated with!!

Gerry StevensVice President, Account Executive, Creative Group

I've had the pleasure of working alongside Latoya over the course of the last two years. In said time, I've witnessed Latoya in action and two things that have always impressed me about her are her keen eye for detail and a strong sense of ownership for each event that she manages. I'm certain that Latoya would be a great asset to a team that shares these values and is seeking a strong candidate to take charge of their event portfolio.

Nakisha Bryant, J.D., CMPAccount Manager, Creative Group Inc.

Latoya is extremely well organized and detail-oriented. Her interactions with clients of all levels are always warm and professional; she is quickly able to establish a comfortable rapport with them. Latoya is well versed in all aspects of meeting planning and sees how each individual's experience can influence the overall impact of the meeting.

Sandy Carlson, CMPAccount Coordinator, Creative Group

FEATURED CASE STUDY

Industry Leadership Summit

2 Iconic Locations
A Premier Networking & Educational Experience
Guests from Across the Country

The Industry Leadership Summit was a multi-day, multi-location event designed to bring together insurance and auto industry professionals for an unforgettable networking and education experience. Held at two stunning locations, the Four Seasons Resort The Biltmore Santa Barbara and Sunstone Winery in Santa Ynez, the summit seamlessly blended business with breathtaking environments. The Four Seasons hosted both the welcome reception and the closing event, offering coastal elegance with panoramic views of the Pacific Ocean, while Sunstone Winery delivered a magical evening in the vineyards for a private dinner. Meticulous attention to detail and flawless execution turned this summit into an extraordinary opportunity for networking and collaboration among industry leaders.

INDUSTRY RECOGNITION

Recognized for excellence in strategic meetings management and event leadership.

Top 100 in Events
Black in Events Network

2025
Celebrating 100 incredible event professionals who are making a global impact and shaping the industry in powerful ways.

Visionary Award Winner
Smart Women in Meetings, Smart Meetings Magazine

2025
Recognizing leaders who demonstrate exceptional vision, innovation, and impact in transforming the meetings and events industry. Visionaries bringing us all into the future and making meetings a powerful force for good in the world.

Top Corporate Meetings Industry Leader
BizBash

2015
Honoring the power planners and industry insiders shaping the future of meetings and events who fuse their affable skill sets into a variety of industries. Latoya, together with her colleagues and industry partners, are elevating the profession and moving it forward.

LATOYA S. McCREARY, CMP

STRATEGIC MEETINGS LEADER

I've spent 20 years building meeting programs that work, programs with clear governance, predictable processes, and measurable outcomes.

That perspective comes from working in multiple environments. In corporate roles at Fortune 500 companies, I learned how to navigate complex stakeholder dynamics, build governance frameworks that scale, and deliver programs where one missed detail could impact thousands of attendees. In agency roles at firms like BCD Meetings & Events, I managed multi-client portfolios and developed the supplier strategies and negotiation skills that consistently delivered 15-25% cost savings.

And as CEO of my own event strategy firm, I've had to operate as both strategist and operator; building client programs while simultaneously managing P&L, vendor relationships, and business development. That experience taught me what it really means to protect budgets, mitigate risk, and deliver ROI.

What I bring to any organization is the ability to think like an owner while operating like a trusted partner. I build intake processes that prioritize resources. I create supplier strategies that deliver consistency across vendors. I establish governance structures that keep stakeholders aligned. And I track the metrics that matter: pipeline influence, cost savings, attendee engagement, and business impact.

However, I'm not just a process person. I've managed booth builds at trade shows. I've led vendor teams onsite. I've troubleshot crises at 2 AM. Strategy matters, but so does the ability to execute under pressure and deliver experiences that reflect the brand.

What I'm looking for now is the opportunity to bring this strategic and operational expertise to an organization that values meetings as business platforms, not just logistics exercises.

FEATURED IN

Media features, industry publications, and speaking engagements showcasing expertise in strategic meetings management and enterprise event leadership.

COLLABORATE INSIDER SERIES
In this episode of our Insider Series, Latoya McCreary, CMP, talks about trends she’s seeing in the industry, specifically the need to make a business case for the meetings and trade shows she plans. “Our CEO wants to understand the feedback…and see the event history,” she says. Her organization, Insurance Auto Auctions, produces more than 100 annual events, and one of her key initiatives right now is creating a strategic meetings management event manual that details all the elements of the planning program. “I don’t want us to miss any steps.”

MEETING PROFESSIONALS INTERNATIONAL, WORLD EDUCATION CONGRESS (WEC)
Featured in the conference highlights video at MPI's World Education Congress, the premier global event for corporate meeting professionals. WEC brings together industry leaders for strategic education, networking, and insights into emerging trends shaping the future of meetings and events.

Beyond the exceptional educational content, this conference represented something equally important: reconnection. After more than a year of virtual-only engagement, WEC provided the opportunity to rebuild meaningful professional relationships, engage with industry thought leaders, and experience firsthand the power of in-person connection, the very thing we create for our stakeholders.

The experience reinforced a core principle I bring to every program I manage: meetings aren't just about logistics and execution. They're about creating environments where people connect, learn, and return to their organizations energized and aligned. Continued learning and industry engagement like WEC keep me at the forefront of strategic meetings management and ensure I bring that same level of excellence to every program I lead.

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