My Role
Program Manager, BCD Meetings & Events
End-to-end strategy, multi-country coordination, vendor leadership, audio/visual oversight, budget ownership, and operational execution across six European markets.
Program Overview
This seven-day, multi-city European meeting series brought together 200+ senior leaders and key stakeholders across Brussels, Paris, Copenhagen, Amsterdam, London, and Berlin.
Designed as a coordinated international program rather than a collection of standalone meetings, the series created space for strategic discussions and cross-market alignment in major European business hubs.
Executing across six countries and multiple hotel partners required centralized planning, standardized production protocols, cross-border vendor management, multi-currency oversight, and consistent delivery within varied regulatory environments.
I led the strategic framework and full execution of the series, ensuring continuity between cities, operational precision on-site, and a cohesive experience across all markets.
Program Details
Event Type: International Executive Delegation Series
Venues:
- Brussels, Belgium – Renaissance Brussels Hotel
- Paris, France – Pullman Paris Tour Eiffel
- Copenhagen, Denmark – Hotel Alexandra
- Amsterdam, Netherlands – NH Amsterdam Center
- London, UK – Holiday Inn London-Bloomsbury
- Berlin, Germany – Berlin Marriott Hotel
Audience: Senior executives and stakeholders
Attendance: 200+ participants
Program Length: 7 days across 6 cities
Business Objectives
The program was designed to:
- Align executive leadership across international markets
- Facilitate strategic discussions in key European cities
- Strengthen cross-border collaboration
- Deliver a consistent, well-executed experience across multiple countries
- Maintain disciplined financial oversight within a complex, multi-market framework
Operational Scope
- International hotel sourcing and contract negotiation
- Multi-country meeting space planning and room layouts
- AV strategy and technical coordination
- Executive presentation management and testing
- Vendor sourcing across six countries
- Transportation logistics and city-to-city transitions
- Staffing coordination and remote oversight
- Risk mitigation and contingency planning
- Budget forecasting, tracking, and reconciliation
Experience & Operational Framework
Rather than managing each city independently, I developed a centralized operating model to ensure consistency and efficiency across markets.
The framework focused on:
Standardized production and AV specifications to reduce risk
Clear communication flow between global stakeholders and local vendors
Structured transitions between cities to minimize friction
Multi-currency budget tracking and contract management
Consistent service standards across all properties
Each destination required localized adaptation while maintaining overall program continuity and quality control.
Expertise Demonstrated
- Cross-cultural event management across Northern and Western Europe
- Complex multi-country logistics coordination
- International contract negotiation and currency management
- Proactive risk management and contingency planning, building contractual safeguards to accommodate potential schedule shifts and room block adjustments
- Technical production oversight across varied venue capabilities
- Confidentiality and discretion in high-visibility programs
- Scalable project management frameworks adaptable to future global programs
Results & Impact
The program was delivered across all six cities with no operational disruptions while maintaining high service standards throughout.
Financially, the series concluded 15% under projected budget, achieved through:
Strategic hotel negotiations across markets
Thoughtful vendor sourcing and consolidation
Strong cost forecasting and scope control
Careful currency monitoring and reconciliation
Proactive supplier relationship management
Additional measurable outcomes included:
100% on-time execution across all cities
Zero room block attrition
Positive participant feedback on accommodations and meeting environments